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Why is Korea's Kia returning to Japan now? The sales strategy of a HiAce-class EV van targeting businesses and car-camping enthusiasts.

Why is Korea's Kia returning to Japan now? The sales strategy of a HiAce-class EV van targeting businesses and car-camping enthusiasts.

Starting with the EV commercial van 'PV5 Cargo' (6.19 million yen to 6.79 million yen) and its passenger model 'PV5 Passenger' (6.79 million yen to 7.69 million yen), Korea's automaker Kia is re-entering Japan.

Published
Level
N2
EV商用しょうようバンの「PV5カーゴ」(619万ろくいちきゅうまん円えん679万ろくななきゅうまん円えん)と、その常用じょうようモデル「PV5パッセンジャー」(679万ろくななきゅうまん円えん769万ななろくきゅうまん円えん)を皮切かわきりに、韓国かんこくの自動車じどうしゃメーカー「Kia」が我わが国くにに再さい上陸じょうりく。

Starting with the EV commercial van 'PV5 Cargo' (6.19 million yen to 6.79 million yen) and its passenger model 'PV5 Passenger' (6.79 million yen to 7.69 million yen), Korea's automaker Kia is re-entering Japan.

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